Search Engine Optimisation, what is it? Is it just more techno jargon to be forced into a buzz filled acronym? Thankfully not. SEO is the name given to digital marketers efforts to ensure their websites appear as close to the top of the Google Results Page as possible. Below are four very quick points on actions digital marketers of any experience level can take to help their long standing or newly launched website rank higher in Google Results.

While some of these may seem like common sense it never hurts to reiterate a good point.

Track your Analytics

I cannot stress this enough, Google Analytics is your friend!

Compare your traffic data from one month to the next not just as a means of analysing your successes but also as a means of pinpointing weak points in your site content. Seek out under-performing pages, products and categories, conduct keyword research around these areas and use them to inform your future content changes.

Work on Your Meta Titles & Descriptions

There are some very quick and easy ways to help boost your Search Engine Results Ranking, chief amongst these are your pages Meta Title & Description. If you have already carried out some keyword research you will have a great idea of what you want each page on your website to rank for. Choose the keywords most relevant to each page and use these to form your Meta Titles. Follow this up by inserting a brief breakdown of the pages content/function as your Meta Description and you are good to go!

Encourage Engagement

Driving engagement with your site visitors is a surefire way to build a brand relationship with potential buyers and turn first time buyers into return customers. Give site users the opportunity to express their opinions on your content, products etc through an open comment section. Ensure that you reply to all comments positive and negative, especially the negative. Replying constructively to a negative comment can help rectify an issue without it spiralling out of control, it gives your brand a human feel and what’s more, a criticising comment can also be a  key learning opportunity for your business.

Content is King

Google search results is where static pages go to die. This may sound a tad bit dramatic but it’s true. A good, successful website is like a living , breathing organism – constantly moving, adapting, growing. If you decide once your website is launched that ‘that’s it, job done’ you won’t be long finding your site slipping further and further down Google search results page.

Adding relevant content on a consistent basis will allow you to reiterate your Brand Message, drives further engagement and allows you to develop a sense of authority in the eyes of both site users and Google itself. You don’t need to be a professional writer, all you need is knowledge of your industry, a list of topics and some prior keyword research.

So there you have it, four key points that digital marketers and SEO specialists at every level should remain mindful of regardless of their level of experience. If you have any questions about your ongoing SEO efforts and want to talk to the experts then get in touch with us today.